Social Butterfly Collection


In 2019 the boldly reshaped Vodacom Durban July fashion programme featured a brand new event which showcased the work, linked to the event theme, of eight Durban-based designers. Each designer was tasked to create a theme-driven look that would work well at the Vodacom Durban July raceday. The 2019 event theme was Stars of Africa and the collection was named “Amazing Africa Collection”.

This year, to honour the 2020 Butterflies event theme, the selected designers will be challenged to create what they believe a ‘social butterfly’ might wear to attract attention at Africa’s Greatest Horseracing Event.

It should be noted that this is a non-competitive opportunity designed to unleash each designer’s creative interpretation of the raceday theme.

The common link binding the eight chosen designers is their involvement with the Durban Fashion Fair, a long-standing supporter of the Vodacom Durban July fashion programme and a crucial pillar of support for many emerging models and fashion design professionals in Durban.