This is by far the most glamorous element of the Vodacom Durban July Fashion Experience. Each of the five nationally relevant designers is selected because of their position in the market, their experience, their relevance on the fashion landscape and their current media profile.
This year the Showcase will feature Durban Fashion Fair favourites, including Leigh Schubert who won the DFF 2020 Best Collection on Show. We also include Lara Klawikowski, the winner of the 2009 Vodacom Durban July Young Designer award who credits this amazing win as the start of her incredibly successful fashion career.
Celebrated designers such as Terrence Bray, David Tlale, Kathrin Kidger, Kluk CGDT, Zama Mathe, Ruff Tung, Colleen Eitzen, Paledi Segapo, Karen Monk Klijnstra, Sibu Msimang, Duke, Hanrie Lues and many others have participated in the event.
Each designer presents a distinct and individual interpretation of the theme and is required to design a small collection that consists of a showstopper for an individual and a raceday ensemble for a couple. As always, the media focus is on this group and they set the trend and standard of each year’s fashion experience.