Full name: Sadie Elizabeth Bosworth Smith
Place of birth: Humansdorp, Eastern Cape
Zodiac sign: Aries
Hometown and suburb: Durban, Glenwood
Label: Sadie Bosworth
How did a career in fashion all start for you?
I have been interested in fabric and handwork since I was old enough to know what it was, and always knew I wanted to make beautiful things. I took the long path to my career in fashion, studying Psychology for a few years, then registering at the Durban University of Technology in 2012. I started my own business in 2015.
Who were your early role models in the industry?
My industry role models were, and still are, Alexander McQueen, Valentino, Schiaparelli, Prada, and locally Marianne Fassler.
What was your proudest moment as a fashion designer?
My proudest moments are when a design comes together and through the creative process of making it takes on a life of its own and exceeds what I had first imagined.
Describe your style in five words:
Eclectic, considered, ethereal, nuanced
What are your current favourite fabrics and textures?
At the moment I always gravitate to fabrics with beautiful drape, plush velvets and richly embroidered and beaded laces.
What colours and trends do you see being dominant this winter?
Metallics, rich jewel tone velvets, pink, ruffles and creative, interesting sleeves.
More About You
Who do you turn to for inspiration?
I tend to trust my initial gut response and ideas, then turn to fashion history and my international fashion icons.
Describe your personality in five words:
Open-minded, kind, considered, driven, passionate.
If you were a literary, TV or movie character who would you be?
Wendy Darling from Peter Pan
How do you deal with pressure?
Go into survival mode and put one foot in front of the other.
It’s a day off! What do you do? Who do you surround yourself with?
Panic about not working. But also have long lunches with family and friends.
Favourite meal and drink?
Thai food, Italian pasta and red wine.
Favourite holiday destination?
The Eastern Cape coast for a relaxing time with the nicest people, or Italy for the history, art and food.
Given the theme, “The Colour of Magic”, what advice do you have for raceday fashionistas to be relevant, on-trend and make a statement?
I think this theme is a really exciting one as there are so many options! Trends at the moment are really gravitating towards sparkly metallic fabrics, but to stand out from the crowd it might be worth thinking about unexpected textures, fabrics and designs.
Your view on the importance of the Vodacom Durban July Fashion competitions and shows:
I think the Vodacom Durban July is a really important day for the Durban fashion industry as it is a really good platform for launching careers and furthering existing ones. It is also a chance for Durban (which is often underrated as a South African design space) to show what it can do, and show that it really is home to some of the most creative and progressive designers.