Students submit one finished outfit for judging taking into account the current year’s theme, ensuring that fit, finish quality and attention to detail are highly considered. Students must be creative, but fashion forward and on trend. Only 10 of the best, most talented students are selected each year. These lucky finalists are given an opportunity to show their work, sharing the runway with eight of South Africa’s most respected designers, our Vodacom Durban July Invited Designers, at the Vodacom Durban July Fashion Showcase.
The most exciting element of this competition is showing their work on the fashion stage at the Vodacom Durban July, where the winner is announced. The attendance at the Vodacom Durban July is over 50 000 people, the biggest fashion audience in Africa.
Whilst prizes are fantastic, it truly is the TV, media and social media attention that makes it most worthwhile, as this lasts long after race day and places the Vodacom Durban July Young Designer Award finalists and the winner firmly in the public eye.