Get to know the artists behind Once Upon An African Future

About Osborne Macharia

Osborne Macharia, an international Award-winning Commercial / Advertising photographer and Digital artist based in Nairobi & Johannesburg and whose style has inspired the genre of AFROFUTURISM. Osborne is a self-taught Kenyan commercial photographer and digital artist whose work focuses on themes of Afrofuturism in culture, identity, and fictional narratives. He has been called “a master at creating alternate black universes”.

About the Designers


Laduma Ngxokolo is one of Africa’s finest knitwear designers and innovator of Xhosa-inspired knitwear brand MAXHOSA BY LADUMA. Established in 2011, with a desire to explore knitwear design solutions that would be suitable for the amakrwala (Xhosa initiates) traditional dress. As a person who has undergone the ritual, Laduma felt he needed to develop a premium knitwear range that celebrates traditional Xhosa beadwork aesthetics, using South African mohair and wool. Since then, he has received numerous achievements and captures the hearts of fashion lovers and media, both at home and abroad.

Ri.Ch Factory

Ri.Ch Factory founder Rina Chunga is a Zambian-born designer, raised in Botswana and based in South Africa – all contributing to her sense of fashion and ultimately her designs. Ri.Ch Factory has styled many big name celebrities such as Nomzamo Mbatha, Nomuzi Mabena and Terry Pheto, among countless others. This has resulted in Rina being profiled in many magazines and interviewed on a number of television shows. She was also featured Destiny magazine’s Africa for their “beautiful and powerful at any age” column. She intends opening up pop up stores in Paris & London.

Sindiso Khumalo

Central St Martins, London graduate, Sindiso Khumalo founded her eponymous label in 2013, with a strong focus on creating vibrant, culturally infused fashion pieces with sustainable textiles at the heart. With her complex graphic language, she has developed a uniquely colourful visual voice, which draws upon her Zulu and Ndebele heritage. Sustainability, craft and empowerment lie at the heart of the label. She works very closely with NGO’s and with the United Nations Ethical Fashion Initiative in developing handmade textiles for her collections.