ATT: ALL KWAZULU-NATAL FASHION COLLEGES AND UNIVERSITIES ONLY
ENTRY DETAILS FOR FASHION DESIGN STUDENTS
Please find a detailed brief for the Vodacom Durban July Young Designer Award 2018. This competition will draw entries from KwaZulu-Natal only, showcasing the very best young, emerging talent and conclude at Africa’s Greatest Horseracing Event, the Vodacom Durban July on 7 July 2018. All entrants must be currently studying fashion.
Unfortunately, students from other provinces may not enter this competition, but are very welcome to be on course at Greyville Racecourse on 7 July to catch the eye of the Judges in one of the competition categories of the Vodacom Durban July Raceday Fashion Awards.
Gold Circle invites students to submit work for the Vodacom Durban July Young Designer Award 2018. It is absolutely essential that the Raceday Theme is followed and that your design reflects the theme. It is essential that you understand that this is a fashion competition. Stay away from anything that is too theatrical or avant-garde and definitely nothing gimmicky. This theme is all about your interpretation of exploring “time”. Judges will be looking for garments that are on trend and beautifully executed, with an emphasis on being beautifully dressed for a day at the races. Fit, quality and finish are very important. All aspects of the look, the hat, accessories, shoes and overall grooming should be considered, as it is part of the judging criteria throughout the competition.
The design is for an upmarket raceday, not an evening event. Please keep this in mind.
IMPORTANT INFORMATION FOR STUDENTS
- Each student must design a Raceday Ensemble that is stylish, fashionable and encompasses the spirit of Africa’s Greatest Horseracing Event. The work must be innovative and forward thinking. Judges will be looking for a solid interpretation of the theme, which combines creativity with a distinct fashion edge. This is an essential part of the judges’ brief.
Students must present their completed work to a panel of judges on Monday, 4 June at Greyville Racecourse in the Members Lounge. There is only one entrance as follows:-
Entrance: 150 Avondale Road – Gate 7 for pedestrians or Gate 8 for vehicles (Limited parking is available inside the Greyville premises or on the infield. Alternative parking on the road)
- Use ramp to first floor
- With your back facing Avondale Road, turn left onto passage
- Continue straight past Yataghan Curry Tavern
- Turn right then left onto joining “bridge” passage
- Turn left past Short Head
- Turn right onto passage past Saddlers Arms
- At the end of the passage turn right then left heading towards Members lounge
- Follow arrows leading to Members Lounge
- Venue located at the end of the passage on right.
Registration starts at 13h30 and judging at 14h00. Please note that only students who present work that is very definitely theme related and designed specifically for this event, will receive two entry tickets to the Vodacom Durban July, which takes place on 7 July. Please note, if you have presented your work that you are showing at any competition before this, you will not be eligible for raceday entry tickets. This is entirely at the discretion of the judging panel, which includes a senior Gold Circle representative. Students may be asked to verbally present their interpretation and understanding of the theme during the judging process.
- Twenty five semi-finalists will be selected. Please note that should you be selected, you and your model must be available for the semi-final event on Tuesday, 19 June at Greyville Racecourse. These details will be given to you on 4 June immediately after the judging.
- Students will have to use their own models, at their own cost, for all functions pertaining to the Young Designer Award, except the final shows in Durban, the photo shoot and on raceday, where professional models will be allocated solely at the discretion of the producer. Models provided by students do not have to be professional and students will not be penalized in any way for not using professional models. For the semi-final judging, models must arrive dressed, if possible, as there is limited changing space available. Students and their models will be required to appear in front of a selected panel of judges and must be prepared to be photographed and interviewed for possible television and media purposes, at no cost.
- All 25 selected semi-finalists and their models must be prepared to attend the Vodacom Durban July Gallops on Thursday, 28 June at Greyville Racecourse, from 07h00 to 08h30 for media and television purposes, irrespective of whether or not you made the final top 10.
- All 10 finalists will be selected on Tuesday, 19 June and will participate in the Young Designer Award as follows:
Young Designer Professional model casting & fitting – 20 June
Dress Rehearsal – 20 June
Show – 21 June
Photo shoot and Show – 22 June
Gallops – 28 June
Raceday – 7 July
- The panel of judges will carefully select the semi-finalists using the students’ knowledge of fashion, the theme and this brief. Their decision is final. No correspondence will be entered into under any circumstances.
- Semi-finalists must be aware of event sponsors and refer to the event by the correct name in any interview: The Vodacom Durban July Young Designer Award and the race name i.e. The Vodacom Durban July. Students will be required to make themselves available for shoots for the press, television, gallops and electronic media leading up to the main event. Please note that any images taken will be used for editorial, advertorial and electronic purposes and social media and remain the property of the event and will be used free of charge.
- Semi-finalists and finalists must be punctual for all call times and functions. Non arrival will result in immediate disqualification.
- During the selection process and final judging, judges will be looking at a finished, complete outfit and will look closely at the following:
* Visual impact, design integrity, originality
* It is fashionable and in line with current trends
* Suitability to the event and theme – it’s a raceday not a cocktail function!
* Interpretation of the brief – this is very important and should be thoughtful
* Fit / finish / quality
* Attention to detail
- Students who are selected for the semi-finals may not change their garments in any way leading up to the semi-final event and the same applies for the finals if selected as a finalist.
- Students may not work in pairs or groups.
- Students may only enter through their college or university.
- The organizers and sponsors reserve the right to disqualify any semi-finalist or finalist, should they not strictly adhere to the rules and regulations of the event or speak disparagingly about the event, sponsors or organizer’s.
- Please note that the Vodacom Durban July Young Designer Award is only open to students studying clothing and fashion design full time in KZN. Please note that all and any students may enter any on-track competition on raceday. This excludes those garments selected for showing at the Vodacom Durban July Young Designer Awards shows.
- The organizers and sponsors reserve the right to make any changes that may be necessary and in the interest of the event and cannot be held responsible for any changes that sponsors decide upon. Any change will be communicated through your college and this official website only.
Each of the 10 finalists will receive R2000.00 in cash, compliments of Gold Circle.
The winner will receive R10 000.00 in cash compliments of Gold Circle and other sponsors.
Other fabulous prizes are still under negotiation.
- By entering this competition, students give the organiser’s, owners and sponsors of the Vodacom Durban July permission to use any image taken of their work or themselves, before, during and after the event, in editorial, advertorial, electronic and social media free of charge.
Please do not hesitate to email Tiffany Prior on firstname.lastname@example.org with any questions.