This is by far the most glamorous element of the Vodacom Durban July Fashion Experience. Each of the eight national designers are selected because of their standing in the market, their experience, their participation in other high profile national fashion events such as SA Fashion Week and their current media profile.
Celebrated designers such as Terrence Bray, David Tlale, Kluk CGDT, Gideon, Leigh Schubert, Zama Mathe, Suzaan Heyns, Karen Monk Klijnstra, Sibu Msimang, Gavin Rajah and many others have participated in this event over the years.
Each designer shows a distinct and individual interpretation of the theme and showcases their work at the Vodacom Durban July Fashion Showcase at Greyville Racecourse, at the Vodacom Durban July Preview Fashion Show at Gateway, in media and at Africa’s Greatest Horseracing Event, the Vodacom Durban July at Greyville Racecourse.
Each designer is required to design a small collection that consists of a showstopper and a raceday ensemble for a couple. It may only be shown first at the Vodacom Durban July Fashion Showcase. As always, the media focus is on this group and they help set the standard of the fashion.
We invite two out of province designers, with the balance of designers coming from Durban. We never show the same Durban designer two years in succession.