This is by far the most glamorous element in the Fashion Experience. Each of the 8 national designers are selected because of their position in the market, their experience and their current media profile.
Celebrated designers such as Terrence Bray, David Tlale, Kluk CGDT, Zama Mathe, Gideon, Colleen Eitzen, Paledi Segapo, Leigh Schubert, Karen Monk Klijnstra, Sibu Msimang, Vino Moodley, Gavin Rajah and many others have participated in the event. Each designer shows a distinct and individual interpretation of the theme and showcases their work at the Fashion Showcase and again on raceday on the main stage at the Vodacom Durban July and in the Vodacom VIP Paddock.
Each are required to design a small range that consists of a showstopper and a raceday ensemble for a couple, it may only be shown first at the Vodacom Durban July Fashion Showcase. As always, the media focus is on this group and they set the trend and standard of the fashion.
We invited 3 out of province designers, with the balance of designers coming from Durban. We never show the same Durban designer 2 years in succession.