About the Fashion Challenge

FCLogoThe Brief will be posted here on 10 April 2017.

The Fashion Challenge is a national competition which requires designers to submit an entry with 1 raceday ensemble design, which is theme driven. The competition is open to anyone across South Africa and the 10 finalists are selected off submitted storyboard entries. The Fashion Challenge is a vital component to the Vodacom Durban July Fashion Experience, as it bridges the gap between the young and very established designers and allows anyone to enter, no matter what their fashion qualification. The category relies heavily on our website and editorial content for entries. Full briefs are emailed to all relevant designers in my and the DFF database.


10/04 Call for entries on website, FB, national colleges & directly to all on data base
10/05 Entry deadline
11/05 Selection of finalists
13/06 Showcase 1 & Cheese & Wine
15/06 Showcase 2, Dinner & selection of the winner, Shoot
01/07 Raceday and announcement of the winner

FCThree900The 2016 winner received a “fashion” travel package to Johannesburg to experience S A Fashion Week courtesy of Durban Fashion Fair, a project of the Business Support, Markets and Tourism Unit of the City of Durban. Should the winner have met the criteria of the SAFW New Talent Search 2016, they would have received consideration as a finalist to participate in this prestigious fashion competition. The winner also received R5 000 from Gold Circle, an impressive Huawei P9 Smartphone from Vodacom, a R5 000 Gift Card courtesy of Gateway Theatre of Shopping, a CANON PowerShot Digital Camera valued at R2 500 courtesy of Daisy Business Solutions, a R2 500 Gift Card courtesy of Forever New, a Clarins hamper to the value of R1 500 and a luxury Thierry Mugler Angel Gift Set.

Second prize R3 000 and third prize R2 000 from Gold Circle

Selection of Fashion Challenge entries for judging

Our 2016 10 finalists were:
1 Mbaliyethu Zulu Durban
2 Dakota Jude Baptist Durban
3 Alexander James Cox Durban
4 Kathryn Jane Fuller Cape Town
5 Chantelle Maartens Bloemfontein
6 Clara Vach Pennington
7 Sanelisiwe Vennetia Mtshali Utrecht
8 Kimosha Ganas Durban
9 Lauren Judith-Anne Straker Durban
10 Joslyn McDonald Durban

Our winners were:
1st place: Kimosha Ganas
2nd place: Mbali Zulu
3rd place: Clara Vach

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